FUJI Sports is one of the leading sports brands for BJJ, Judo, Karate and MMA. The name FUJI originates from the highest mountain in Japan and is a metaphor for what our brand stands for. FUJI is about passion, strength, adventure and beauty in its purest form. There is no bling bling, no glitter, no fancy. Just plain the best quality gear for you for the best price. FUJI Sports was founded by Frank Hatashita who was an 8th Dan and the Vice-President of the International Judo Federation and President of the Pan American Judo Federation. Sensei Hatashita always had a big impact in the Judo world and even played a crucial role in getting Judo into the Olympics.